Being a smaller Jersey shore real estate agency located in a competitive market, it was hard to stand out.
After performing a SWOT analysis, it was clear that client relationships were a strength at the small agency. They had an opportunity to use their pre-existing connections and massive email list to connect with their renters and owners year-round. An average email on the monthly campaign has an open rate of 42. 5 % with 13 % clicks. The industry open rate average is 19. 67 % and i t i s 1 . 8 % for clicks.
The email campaigns allow the agency to alert their renters and owners on new information, fill houses quicker, remind people to plan their vacations early and create an online community of customers and prospects that all love the Jersey shore.