The key to successful marketing is having an effective plan. One of the best ways for your business's needs and wants to be met, it can be by creating a cohesive strategy where each part builds on top of another, so you get better results overall! Here at Social Impression, we refer to that as creating a Laddered Marketing Plan.
It's not enough to activate your marketing efforts - you need a cohesive plan that strategically bonds all the strategies together so they work in harmony. When done properly, this will attract more leads and develop an engaged customer base over time by building brand awareness among current or potential clients.
A great example of a laddered marketing plan would include taking a white paper or blog post, breaking it into 5 different social media posts that could be used on their own or to promote the article, and then taking that same text and sending it out to your email list. Why is this so important? Well, for starters, it will help you work smarter and not harder! Plus, it will ensure that your audience sees your article and creates a lasting impression portraying you as your thought leader!
Strategic laddered marketing plans translate into increased website traffic or lead generation while branding who YOU are as an organization.
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