Times are shifting. The way that we do business, the way we interact, the way people make purchases. But as business owners, you have two options: you can make your business thrive, or you can try to survive. If you’ve decided to thrive, the first step is asking: “How DO businesses thrive during a recession?”
Want to make your business thrive during a recession? Here are five things that you should do:
- Shift your mindset.
- Analyze your pre-recession sales.
- Organize your contact lists.
- Enhance your systems.
- Deepen your relationships with customers, colleagues, and social
Need more information? Keep reading!
To thrive in business during a recession, you need to shift your mindset. You need to think positive to see the areas of opportunity that lie ahead.
To thrive in business during a recession, you should analyze your pre-recession sales. What trends can you spot? What services/products sold the best? Are there similar products or services that you can offer?
To thrive in business during a recession, you will want to get organized! Gather your contacts and label them into different categories: customers, Past Customers, Prospects, and Networking Connections. You will want to touch base with your sphere continuously, and it will be easier to do so if your contact list is organized.
To thrive in business during a recession, you should take the time to enhance your systems. Now is the time to find the best tools to assist you in operating your business smoothly. That could be looking into a new CRM system, setting up drip campaigns, finding a social media scheduler to help with your posting consistent. Now is the time to get to know the tools and put them to use.
To thrive in business during a recession, you will want to reach out to your contacts and deepen your relationships. Now is not the time to ease up on your communication with clients or colleagues. If anything, you need to do it more! Your audience is online and looking for people to connect with. Talk with them, get to know them. It will serve as a benefit later. You can do this on social media, email, phone calls, webinars!
Remember, to answer the question of how do businesses thrive during a recession, the most important first step is to know that you can…but it may require re-engineering of both your mindset and your business.
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