Tightening up your marketing approach now sounds far fetched but, now during the pandemic it is the perfect time to get ahead of the curve and secure your businesses future. The coronavirus pandemic has had a devastating impact on businesses of all sizes, many businesses have been forced to close their doors, and others are struggling to stay afloat. However, now is not the time to stop marketing your business. In fact, now is the time to tighten up your marketing approach and focus on staying in front of your customers and planning for the future.
Here Are A Few Tips For Tightening Up Your Marketing Approach:
- Focus on your digital marketing. With more people spending time at home, digital marketing is more important than ever before. Make sure your website is up-to-date and informative, and that you are active on social media. You should also consider investing in paid advertising platforms like Google AdWords and Facebook Ads.
- Personalize your messaging. People are more likely to respond to marketing messages that are relevant to them. Take the time to understand your target audience and what their needs are. Then, tailor your messaging accordingly.
- Focus on building relationships. Marketing is not just about selling products or services. It is also about building relationships with your customers. Make an effort to get to know your customers and build trust with them. This will help you to retain your existing customers and attract new ones.
Additional Tips On How To Tighten Up Your Marketing Approach & Get In Front of Your Audience:
- Create engaging content. People are spending more time online than ever before, so it is important to create content that is engaging and informative. Share blog posts, articles, infographics, videos, and podcasts that your target audience will find valuable.
- Use social media to connect with your audience. Social media is a great way to connect with your audience and build relationships. Be active on social media and share your content regularly, also engage with your followers by responding to their comments and questions.
- Run paid advertising campaigns. Paid advertising platforms like Google AdWords and Facebook Ads can be a great way to reach your target audience and get in front of them. However, it is important to target your ads carefully so that you are not wasting money on irrelevant clicks.
Need some inspiration to find the positivity in it all? Watch this one hour webinar with Deanna Robinson from Social Impression and Mike Perlow from Perlow Productions as we provide:
- clarity on why you should be proactive and not afraid to market your business and continue selling your products/services
- insight to the internet stats and trends that you can use to your advantage
- share messaging and video tips so that you can leverage the spike in internet activity and get in front of your audience
