CTAs on social media is also known as a Call To Action in social media. This is when you tell your social media audience to perform a task.
If you’re a business owner, you surely know what a CTA, or Call To Action, is. It’s the moment in your page or social media content where you invite the reader to take action…to purchase a product, find out more information, sign up for your newsletter, or contact you with their desires.
CTAs on social media posts serve an important function. On social media, you have to get the reader’s attention quickly, persuade them on the benefits of what you’re offering, and then strongly encourage them to reach out to you.
3 Tips for CTAs on social media are:
Tip 1 – Ask your audience a question, and tell them to comment below with a response.
Tip 2 – Tell your audience to like your post or send you a message on social media.
Tip 3 – Tell your audience to go to your website. To make the CTA stronger, have them go to a landing page with a contact form.
It helps to have multiple CTAs on your social media post…like a link to the Buy page, a button to click on, or a Follow/Subscribe button. Remember, you only have a short time before the reader moves on, so communicate the benefits fast and make your CTA prominent.
Interested in finding out more about CTAs on social media? Reach out to the team at Social Impression today! We offer a variety of social media marketing services for your business, and we can help you stand out in your prospects’ mind from all the noise. Ask us about how we can create a social media marketing plan that works for your business!
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